In the true Chelou tradition, there are strong visual concepts in addition to the audio.

Launching on the video for title track “Real” directed by close childhood friend Stan Wright ‘Real’ is a more personal and less abstract record that channels Adam’s feelings of emotion, anger, frustration, love, joy, and realism, tied together with a hopeful melancholy which embodies the true character of Chelou.

The writing process of ‘Real’ was at times a raw experience. “I’d come to that point in my life, the latter end of my 20’s and there was a lot of self-reflection everywhere I looked. I was accomplishing but still saturated in old ways and not moving as forward as I’d wanted.”