MJ Guider is the solo project of Melissa Guion which we introduced with the 2016’s album Precious SystemsShe has released a new full-length called Sour Cherry Bell which is out now via Kranky Records. She speaks of it as something of a reckoning with her tools of creation:  “I was curious to see how far I could go with them, even if that meant reaching the ends of their capacity to do what I wanted. But I never exhausted them and they never exhausted me.”

According to the press release, Utilizing her trusted combination of instrumentation, Guion tracked the record between her New Orleans home and rehearsal space, capturing chemistries both intimate and expansive. The songs sway between twilit shoegaze, downer ballads, and gothic pop, mapping a delicate palette of electric touches of melancholy, though in retrospect she cites as her primary muse the notion of power: “lost and found, corporeal and cerebral, harnessed and exploited, of one and many, in this reality and the next”.

Today we have the pleasure to share the official video of the track “Simulus“. It was directed by Mike Wilkinson. She explains: “The video was created by Mike Wilkinson who made the visuals (and played guitar in the live band) for the MJ Guider tours in 2018 and 2019, as well as Roadburn Festival visuals over the years for MJ Guider, Thou, and the collaboration of Thou + The Body. My only creative input was to hand over a couple of my favorite graphic design books and what resulted is entirely his vision of the world in which ‘Simulus’ exists.”

Check the full streaming below.