Two years after Death Peak and 2019’s Kiri Variations , British musician and producer Clark announced the release of a new 12”. Branding Problem is out on November 22nd via his own label Throttle Records. His words about the new work: “I’ve been quite amused at how easy it is to stream background music these days. How accessible it all is and how entitled we all feel to it, like it’s some sort of air freshener you spray in your Uber.
For some reason I’m imagining a future where Elon Musk does a streaming deal, so he can prance around controlling nano implant VR chips for 1 million amortal coastal elites, while the rest of us don’t have electricity and only manage one rave a year – to a sound system powered by rationed candles. This is music for that fantasy scenario, ha.
Anyway, I don’t want these 2 tracks to be part of background air freshener world. They are limited edition club gear. I wanna play them out so badly in my live show. Influences: Hardcore UK rave, Detroit techno, Jungle, Oizo, Ed Rush and Optical, No U-Turn. The origins, the source and it’s constant subsequent mutations. BEHOLD THE CONTINUUM, HARDCORE WILL NEVER DIE.”