Tertia May is a London-based talented singer-songwriter. We introduced her with Kind of Purple, her first EP (out via British imprint Twisted Hearts Records). Now she’s back with a new track titled “In My Head” which was produced by longtime collaborator Subculture and features newcomers Cold Callers. Watch the official video directed by Ruby+Boya.
They said about it: “We both resonated with In My Head instantly, and wanted to depict the soulfulness and contemplative feel of the song with a visual that told a story through no obvious narrative but rather a curation of vignettes that speak for themselves.”
And Tertia added: “It was refreshing working with Ruby and Boya because they interpreted the message behind this song exactly how I imagined it to be in a visual context. We wanted to reflect the idea of confusion and haziness when in a relationship and I feel that there are many moments in this video which represent that; The breakdown of the car is a metaphor for the breakdown of a relationship.”