Adam Vida is an interesting San Francisco-based rapper and producer. He released two albums: debut full-length The Book of Adam and the sophomore, the THURLHe recently collaborated with Italian band Anna Ox for the track “Fucsite“. We had a talk with the artist about his music, live shows, his city and more. Check it below.

Let’s Start from you recent collaboration with Anna Ox. How it was born your feature on the track “Fucsite”?

Alessandro (the guitarist of Anna Ox) and I have been friends for a few years now, and when he showed me some of the rough cuts from the Anna Ox album I was really impressed with the work. We both admire each other as artists, so when he asked me if I’d like to collaborate for their upcoming album it felt very natural. The song he sent me had no lyrics on it, but the chord progression felt serene yet chaotic, like the feeling of trying to maintain sanity through everyday life, so that’s what I built my lyrics around.

Considering the contemporary Rap scene, in which way do you feel different? Which is your way to shape your personal music world?

The nice thing about the rap scene in 2019 is that there is something for everyone. Yes, on the radio there are a lot of very plastic and commercial sounding songs and artists, and the subject matter doesn’t go very far past money and sex, but in the underground there are a lot of very creative artists making a lot of captivating music. My goal is to bridge the gap. I want to connect to a mainstream audience while still keeping an authentic message by rapping over beats that are commercially accessible while I sneak in lyrics that are clever and thought provoking on every song, even the party or dance tracks. So far this formula has helped me build a cult underground following, but I’m hoping to extend to a more mainstream audience soon.

How do you connect the writing part to the production one, related to the creative process?

I like to write my lyrics to a skeleton of a beat, just enough of a track to show me the tempo and the feeling and when I’m done I like to sit down with the producer and build the rest of the song around the lyrics I’ve written. I feel it makes the song sound much more complete, because all the sounds have been tailored to my words specifically, and in the end it makes the song sound very natural and harmonious.

You’re from Bay Area. How the place, where you live and you grew, the local scene affected your way to think music?

Growing up in the Bay, we were exposed to so many different people with so many different lifestyles very early in life. By the time you are 12 years old you have already met people from every country, every race, every religion, every sexual orientation, and because of that you have to have a very broad and open minded view of the world. You can’t afford to be a stubborn or conservative person, because in order to survive daily life you have to tolerate so many different kinds of people and personalities. If you’re close-minded you will never be able to thrive in a place like that, so my music reflects the diversity and open mindedness of the culture. It wouldn’t be shocking to hear me rhyming about eating vietnamese food on a nude beach with an Australian woman with dreadlocks and a tattoo of an buddhist mandala on her back, because that’s normal life where I come from, and I’m so thankful to be able to say that.

You are also part of Invisible Inc. What about this project?

Invisible Inc was a experimental project I did with jazz musicians Tito Tunes and Max Daniel, as well as fellow emcee Watsky. They had started the group 10 years ago as high schoolers and asked me to come on as the 2nd emcee for the 10 year reunion project. It was a fun project to work on, and what came out of it was a really interesting and unique jazz-infused hip hop project. We toured around the US after the release and had a great time performing together.

You’re working to your third solo album? If yes, can you tell us more?

I can’t say much about it at this point, but I can say I have a full length project coming out later this year, and it’s going to focus a lot around the city I was born and raised in, San Francisco.

What about live shows? How do you think your live shows and what do you like the most, compared to the studio sessions?

Nothing can compare to the feeling of feeding off of the energy the crowd gives you, especially when you know you have their complete attention. When hundreds of people are validating you and appreciating your work and your message, while you all party and dance together and share a once in a lifetime memory, while you reciprocate each others energy.. there’s just no greater feeling in the world in my opinion.

What are the best releases you recently enjoyed?

I really liked Toro Y Moi’s recent mixtape soul trash and his album before that, I love the sound that guy is creating right now. He puts a unique lo fi spin on the usual basic 808 trap songs and autotuned club hits you;re used to hearing on the radio. It’s really fresh to me.

And of course Back Air Falcon Dive by Anna Ox!