Practice is an alternative pop artist from London. View-Master is the debut album that will be out on May 26th. We’re glad to share the premiere of the first excerpt “Vantablack“, a song that shows the ecleticism of his music: the rough lines of electropop textures that merges with vocals melodies of the first part and change of rhythm of the second one.
His words about the track “The song is about trying to break out of political affiliation and tread one’s own path based upon research, intuition and the principles of freedom. It’s about being aware of bias but not being affected so much that we go along with bandwagon mentalities.”
View-Master centres on various themes: the fluoridisation of American waters, the sentencing of Chelsea Manning, Snowden and the censorship of governments. It definitely has an American slant in its outlook and content. The concept of political affiliation, the profiteering from Saudi Oil, child vaccinations scandals, the tyranny and hypocrisy of governments and officials, the division of wealth and the 1%. Taking inspiration from Scott Walker, Elliott Smith, Bjork, Mew and Phil Collins, View-Master is an amalgam of tangential electropop oeuvres, energetically set for the melancholic, contorted dancehall.